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Marketing strategy is about getting the right balance of analysis and action

Creationspace was founded by business consultants experienced in turning strategy to action. Good marketing is about balancing strategic analysis and examination with tactical implementation. Too much strategy and not enough action and you lose momentum and money. Too much tactics and not enough strategy and you lose focus and money. Good marketing is about spending just enough time to understand and challenge your business objectives, key strengths and market characteristics. It is also about living with imperfect information and imperfect assets; making hunch based decisions, experimenting and learning. Find out more about what we are up to.

However pragmatic our approach, we will work with you and challenge your thinking to ensure that your marketing strategy is the right one for the right reasons. We will work through your market analysis and update this where relevant.

Marketing Strategy - your activity checklist

  1. Make sure you have a marketing strategy � sounds stupid I know, but being clear about what your are selling and to who can make everyone�s life so much easier. It can remove internal conflicts and makes selling products and services so much easier (you know who to talk to and what to say).
  2. Have a look round to see if the world has changed � if you do have a strategy and are deeply involved in making it happen and keeping your business going sometimes it�s possible to lose sight of changes in the market. A quick review of any available market research, the competition
  3. Ensure a clear marketing and sales organisation � ensure that roles and responsibilities internally and clearly set out and people know what they should be doing and what success means for both them and their team.
  4. Set yourself clear objectives � if you have a clear idea of what you want to achieve from your marketing activity (increased sales, improved awareness, new market penetration etc.) it will be easier deciding exactly how you spend your marketing time and budget
  • advert1: Look at your invoices, your customers certainly will. Is there a chance to say more about what you do or even secure repeat business?
  • advert2: Do you know where your profitable customers are? Have you done enough to keep them this year? Let us help you find them before it's too late.
  • advert3: Let us help you deliver a robust process for getting service feedback from customer facing staff. Your staff at the sharp end of customer service delivery know a lot more about what your customers think about you than you do. Develop mechanisms for capturing this feedback so that you can improve service delivery and profits
  • advert4: Call us today on 01273 808 923 or fill in the form and let's talk about where we can work together